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March 14, 2013
By: TOM BRANNA
Editor
• The National Advertising Division (NAD) has recommended that DermaDoctor discontinue advertising claims that state or suggest the company’s “Photodynamic Therapy Laser Lotion” offers the same benefits as physician-administered light treatments. NAD found the company could continue to promote the lotion as a “moisturizer” and broad spectrum SPF 30 sunscreen. NAD requested the DermaDoctor provide support for claims that appeared in print advertising. The company, in its advertiser’s statement, s...
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